Let me share with you a secret that most marketing experts and consultants don't want you to know... (many of them don't even understand this secret themselves.)
The secret is... There is only one true expert who can show you how to drastically improve the effectiveness of your website and your marketing. With dozens of so-called guru's, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham... No, no... just kidding...
The only "experts" that you should listen to and trust are your visitors. The visitors that come to your website or view your ads are the only true experts. They will share their expert opinions with you by the actions they take while on your website.
Not sure what headline to use at the top of your page... You have a couple of options:
Pay an "expert" consultant like me to look it over for you and give you copywriting recommendations, for a few hundred dollars an hour.
Or...
"Ask" your visitors which one is best, by split testing each element of your headlines and letting your visitors vote with their credit cards... The one that converts to sales best wins!
Trying to figure out how much to charge for you new ebook? You can hire an expert... I can talk to you all day about advanced pricing theory and explain to you how prices with a "7" in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis of the price points of competing/similar products... Read Full Story
The secret is... There is only one true expert who can show you how to drastically improve the effectiveness of your website and your marketing. With dozens of so-called guru's, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham... No, no... just kidding...
The only "experts" that you should listen to and trust are your visitors. The visitors that come to your website or view your ads are the only true experts. They will share their expert opinions with you by the actions they take while on your website.
Not sure what headline to use at the top of your page... You have a couple of options:
Pay an "expert" consultant like me to look it over for you and give you copywriting recommendations, for a few hundred dollars an hour.
Or...
"Ask" your visitors which one is best, by split testing each element of your headlines and letting your visitors vote with their credit cards... The one that converts to sales best wins!
Trying to figure out how much to charge for you new ebook? You can hire an expert... I can talk to you all day about advanced pricing theory and explain to you how prices with a "7" in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis of the price points of competing/similar products... Read Full Story
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