Salesforce.com and ACT! have seen wide acceptance in companies looking to add sales force and marketing automation for their employees. The productivity tools included in these solutions include calendaring, ticklers, deal pipeline management, sales forecasting, mass mail/email, and marketing campaign management. They are call customer relationship management systems (CRM).
These CRM tools allow integration to email systems like Outlook to synchronize communication and calendaring into one system. This integration easily is deployed on mobile devices like smart phones and devices like the iPhone and the Blackberry.
The mobile devices allow sales reps and service reps to have instant access to key corporate and customer data.
After rollout, the first thing companies with these solutions start to clamor for is integrated inventory management. For example, when you create a deal or a quote, many sales reps want to pull from the item master of the company, which would include information like pricing and inventory availability. Better yet, when the order comes in, the sales rep wants to push a button and turn the quote into an order. And furthermore, if the companies service the product and tracks returns, the sales rep would like visibility for customer service/satisfaction purposes. Read Full Story
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